Example Advance Information (AI) Sheet

This is an example of the Advance Information Sheet which the publisher will send out to the book trade. It contains everything wholesalers, magazines and newspapers, reviewers and booksellers need to know about it, including the crucial bibliographic information, details of how to order stock, cover, blurb, author biography and photo, and publication date.

It will usually also contain quotes and reviews of earlier work, and any early endorsements for this one. In the case of The Bruegel Boy’s AI sheet, these are on the back.